The web hosting industry has been experiencing an increase in demand for hosting services in recent years. Also, site owners have been aware of many hosting technicalities and know exactly what they want from their hosting service. Therefore, they look for customized hosting packages that cater to their specific requirements. This has led to an increase in demand for customized hosting services offered by hosting resellers. Today, we will talk about the factors that have contributed to the growth in popularity of Web Reseller Hosting services.
What is Reseller Hosting?
In Reseller Hosting, the reseller buys hosting resources from a web host. Then, he creates smaller hosting packages based on the needs of his clients and sells them. So, the reseller functions as a web host for his clients without having to invest in the infrastructure or worry about maintaining the server. This makes starting a Reseller Hosting business cost-effective and easy.
Factors that have made Reseller Hosting popular
Here are some factors that have led to the popularity of Reseller Hosting:
1. Customized hosting packages
A web hosting company creates hosting plans based on the generic needs of a broad category of websites. They can’t customize for a small market segment as it can lead to a large number of different hosting plans making it impossible to manage. This is where resellers are preferred. Since most hosting resellers are small to medium enterprises, they have a smaller client-base to cater to. Therefore, they can create customized packages to meet the specific needs of a market segment.
2. A cost-efficient way of starting a web hosting business
For any business to be profitable, the costs associated with starting and running it are critical. While starting a web hosting company involves high upfront costs in infrastructure and manpower, a hosting reseller can enter the same industry without these costs. The only costs involved are purchasing a Reseller Hosting plan and some initial set-up costs for the business.
3. Hosting resellers don’t need to be technical experts
The hosting company takes care of all the technical aspects of hosting, like managing and maintaining the server, running updates, managing security, etc. Hence, as a reseller, all you need to know is how to run and manage your reseller account and explain the features and benefits of your hosting packages to your clients. You don’t need to be a technical expert for that.
4. Profitable and can generate recurring income
Many businesses are adding web hosting to their portfolio since it is easy to start, requires minimal investment and has the ability to generate profits immediately while creating a source of recurring income. Therefore, many web designers, web developers and other businesses associated with new websites are turning to Reseller Hosting as an added tool in their arsenal.
As you can see, the popularity of Reseller Hosting is due to websites preferring them for their customized packages and personalized services, and resellers preferring them for the ease of management and profitability. While many hosting companies are struggling to stay profitable in the market, resellers are capturing their fair share by understanding the needs of a specific market segment and fulfilling them.